Realogy Rebrands as Anywhere Real Estate Inc. | Ezine Daddy


Realogy Holdings Corp., the global leader in residential real estate services headquartered in Madison, today announced that the company is changing its name to Anywhere Real Estate Inc. (hereafter “Anywhere”), signaling its deep commitment to the consumer experience to be reinvented at any time in the real estate transaction journey.

Home to renowned real estate brands, Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA® and Sotheby’s International Realty®, as well as national title, settlement and relocation companies, as well as the creation and underwriting of mortgages in a tiered form joint Ventures, the company expects to complete the rebranding by the end of the second quarter of 2022.

During an investor event today, Realogy also unveiled the next phase of its strategy, which will leverage its advantageous market position and investment capability to improve and simplify the home buying and selling experience for consumers who demand a more seamless, integrated transaction.

“With very positive momentum, we will leverage the power of our extensive agent network, leading brands, scaled core services, extensive technology and data, and strong financial flexibility to deliver a better transactional experience to every consumer, everywhere,” said Ryan Schneider, President and Chief Executive Officers of Realogy. “We are so excited about the opportunity before us that we have decided to rebrand and rebrand the company to reaffirm our commitment to delivering that future.”

“While buying or selling a home can be an exciting next chapter for any individual or family, the process surrounding that experience has not kept pace with digital transformation in other industries,” said Melissa McSherry, Realogy’s chief operating officer. “Our goal is to leverage our differentiated market position, also with technology, to streamline the buying and selling process and allow consumers to focus on what matters most – the joy of homeownership. This focus will guide us as we continue to develop our product strategy for both consumers and agents as trusted advisors to the transaction.”

During the investor presentation, Anywhere executives also set ambitious financial targets for 2026, including a goal to exceed 20% market share through accelerated expansion. An updated capital allocation strategy, leveraging the company’s free cash flow, aims to balance investments in high-performing growth initiatives with the flexibility of returning capital to investors.

“We have demonstrated unmatched operational excellence to outpace market growth, increase top-line and bottom-line performance, and deliver a significantly stronger balance sheet,” said Charlotte Simonelli, Realogy’s chief financial officer. “Our continuity of delivery, financial flexibility and differentiated track record of generating free cash flow allows us to continue to invest in our business and return additional value to shareholders. I am proud of the success our team has driven to pave our company into a new era of growth and to serve an ever-expanding market.”

“We are home to a dynamic portfolio of real estate brands, each with their own unique history and market power,” said Schneider. “When we unveiled our bold, customer-centric, agent-led strategy, it was clear that there was one brand that didn’t have the same emotional connection – the Realogy brand. The Anywhere name and identity is both our commitment and commitment to transforming the way consumers shop. It really is a new day for real estate.”

As part of the rebranding, the company will also align with a new corporate positioning to further steer its culture and talent strategy into the future. The purpose, Empower everyone’s next move, speaks to many of the company’s stakeholders, including employees, entrepreneurs and consumers, by committing to provide the products, tools and resources to foster a culture where everyone can win.

“This is not only a business and strategic transformation, but also a cultural shift,” said Tanya Reu-Narvaez, Realogy’s chief people officer. “Our talent strategy, guided by our new purpose and positioning, allows us to engage employees throughout their career path. Additionally, with our remote-first approach to hybrid businesses, many of our employees can work from literally anywhere, providing employees with the benefits of increased productivity, flexibility and choice.”

Anywhere naming and branding was led by multidisciplinary San Francisco-based design studio Hybrid Design.

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