United Real Estate Group and Platinum Realty Merge, Creating the Market-Leading and Fastest-Growing Midwest Residential Real Estate Brokerage | Ezine Daddy

In its third merger, announced in 2022, United is significantly expanding its national service footprint in five states and seven key Midwestern markets

Dallas, April 26, 2022 /PRNewswire/ — United® Real Estate Group announced today that it has merged with Midwest powerhouse Platinum Realty, bringing its agent count nationwide to nearly 20,000. The alliance with Platinum Realty and over 2,100 agents throughout the Midwest significantly expands and strengthens United’s national service footprint. This dynamic partnership brings two together Inc. 5000 fastest growing private company in America.

United Real Estate Group and Platinum Realty merge

United Real Estate Group and Platinum Realty merge

United’s strategy of attracting regionally dominant independent brokerage firms in key markets has proven successful. United was the #1 fastest growing independent broker in the top 50 fastest growing US companies last year and has risen to be the #7 largest unit transaction this year.

“I’ve seen other large independent companies in the US join the United Real Estate Group over the past few years. They see the benefits the relationship brings to their agents and their business. Platinum Realty will maintain its branded agent compensation plan, which is similar to United’s unique culture but gains even more impact with United’s strong national network and industry-leading technology, agent tools and services. In this way, we will continue to evolve to advance our agents and extend our dominance well into the future,” the company said Scott DeNeveFounder of Platinum Realty.

Platinum Realty was an early pioneer of the 100% commission model in its market and quickly gained a foothold in the Midwest. With thirteen offices in five states and seven markets, this impressive brokerage is ten times that Inc.5000 the fastest growing private US company, widely recognized in the media and real estate industry – a powerful new addition to United’s national network.

“We are very patient and ethical diamond miners who take a long-term view of both our vision and our opportunities. We sort through a lot of coal to find the few outstanding “diamond” brokers to work with in key strategic markets. Scott DeNeve and his team are very rare diamonds. Under Scott’s leadership, the Platinum Realty team has proven that they have common values, and most importantly, that they have a strong culture focused on the results of their connected agents and constant innovation. We are thrilled to be part of the Platinum Realty team and look forward to working with them and welcoming them to United’s national organisation,” he said Dan DuffyChairman of the United Real Estate Group.

United advances its mission to transform the financial paths of its agents’ careers with its scale and the efficiency of its cloud-based productivity platform, Bullseye™. Arm-in-arm with its collective power of leading brokerage firms within its network, United has paid nearly half a billion dollars more in commissions to its affiliated agents than companies with traditional commission plans.

“Scott and his team have built a business built on excellence and efficiency, and these key factors have made Platinum Realty an exceptionally competent provider of brokers to thrive in today’s changing real estate landscape. I am extremely excited that Scott and his talented staff and agents are joining our company; they are undoubtedly invaluable resources,” he said rick rabbitPresident of United Real Estate.

The merger with Platinum Realty follows previous mergers with Leading Edge Real Estate Group, Texas United Realty, Virtual Properties Realty, Benchmark Realty and Charles Rutenberg Realty Fort Lauderdale, with more to be announced.

To learn more about United Real Estate, agent succession planning, agent evaluation, and selling or franchising opportunities, visit GrowWithUnited.com or call 888-960-0606. Realtors interested in learning more about career opportunities at United Real Estate can visit JoinUnitedRealEstate.com or call 888-960-0606.

About United Real Estate

United Real Estate (United) – a division of United Real Estate Group – was formed with the aim of providing solutions for real estate agents and brokers in the rapidly changing real estate brokerage industry. United provides agents and brokers with the latest training, marketing and technology tools under a flat-fee, transaction-based agent commission model. Leveraging the company’s proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 30 states with 110 offices and more than 16,000 agents. The company produced over $21.5 billion Sales volume in 2021.

About Platinum Realty

Founded in 2005 by Scott G. DeNeve, Platinum Realty was conceived as a brokerage firm unlike any other – the name ‘Platinum’ was chosen to reflect its quality and rarity. Designed by an agent for agents, Platinum Realty is a tenfold Inc. 5000 is the fastest growing private US company and is widely recognized by the media and real estate industries. With over 2,100 agents in thirteen offices serving five states and seven major markets, it is the market leader and one of the largest independent housing agents in the Midwest.

About United Real Estate Group

United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, addressing the unique market needs of suburban, large urban and rural markets. Utilizing the cloud-based Bullseye™ Agent & Broker Productivity Platform, UREG offers the latest training, marketing and technology tools that create a significant competitive advantage. The platform realizes a decades-long investment in virtual agent and brokerage technology services and is powered by a 2.1 million record data warehouse that generates over 3 million monthly visitors and 30,000 leads per year. Collectively, United Real Estate Group supports more than 600 offices and 20,000 real estate and auction professionals on four continents. United Real Estate Group produces over $27.1 billion in 2021. Through its in-house advertising agency, UREG provides differentiating marketing support and collateral for specialist lifestyle property websites, as well as access to an opt-in buyer database of over 650,000 buyers. For more information about United Real Estate or United Country Real Estate, visit UnitedRealEstate.com or UnitedCountry.com.

For more informations: April Gonzalez,
Media & Investor Relations



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SOURCE United Real Estate Group

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